Wilbur the Penguin is a penguin who has been the mascot of British Gas since 2015.

Adverts feature Wilbur travelling into a family home and is amazed by all that he sees – from a box on the wall featuring a mysterious blue flame (boiler), steamy hot water, to a lovely warm radiator – through him we experience the wonders of a warm and working home. As he continues his journey, we’re reminded of the role that British Gas plays in keeping our homes just as we like them.

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