The Animal is the stop-motion animated mascot of pork sausage snack Peperami and has been since he first appeared in 1993. He is a living Peperami who speaks with an English accent and in most adverts is seen harming himself: eating his own arms, jumping into a blender, pulling himself apart and putting himself on a skewer and jumping onto a barbecue.
Animal was voiced by English actor and comedian Adrian Edmondson (known for playing Vyvyan in The Young Ones and Eddie Hitler in Bottom) from 1993-2010 and since 2014 by Scottish actor and impressionist Enn Reitel (who does a impression of Edmondson).
Animal isn't the only living Peperami as in the late 1990s there was two short-lived Peperami products called Peperami Cheezie which featured a yellow Peoerami who worked as a DJ and Peperami Gobbler which featured a female Peperami.
- The Animal is one of two mascots to be voiced by Adrian Edmondson. The other being Stanley the Dachshund, the mascot of health and life insurance company Vitality.