The Cadbury Creme Eggs were a mascot for Cadbury. They represent the chocolate eggs of the same name. These eggs first appeared as mascots in 2009, for a campaign called "Release the Goo". These ads usually involved the Creme Eggs getting caught in traps, or breaking itself apart, with goo flying everywhere, hence the campaign name.The Creme Eggs once again appeared in 2010, this time with a larger amount of eggs breaking apart. Usually, it involved mousetraps.
The latest appearance of the eggs was in 2012, for a spoof of the Olympic Games.