"If you saw Chomp smashing up his big chewy Chomp bars in the Cadbury Land quarry, you'd never guess he spends his free time hiding from earwigs and watching TV with a sunflower called Roger. But he does."
—Cadbury Land official website
Chomp was the icon of Cadbury's Chomp in the UK as part of their Cadbury Land snack line from 1998 to 2001. Residing in the Cadbury Land quarry, he bears the traits of a ferocious, giant monster smashing his Chomp bars, but also a gentle giant with immense care for his friends, including a sunflower named Roger who does not enjoy being around him no matter what.