Brian the Robot is the primary mascot of Confused.com, replacing Cara Confused in May 2013. He is a robot determined to help people save money on their insurance. According to Confused.com, he is the fastest insurance comparison robot in the world.
Brian is a white, medium-sized robot with a rectangular head, blue eyes and a perpetually smiling mouth. He moves around on a conveyor belt built into his legs. He has a screen on his chest which bears the Confused.com logo, but has been shown to say other things as well, such as "I <3 INSURANCE".
Brian's adverts involved him travelling around Britain telling people he could save them money on their car insurance. For the £Million Mega Draw in 2014, Brian carried a cheque around a town, encountering people and objects along the way while en-route to deliver the cheque to one lucky winner. In 2015, Confused.com customers could claim a toy Brian. From May to November 2015, Brian appeared in sponsorship of The Simpsons along with Toy Brian, replacing the previous sponsors, Sun Perks. In the sponsor idents, Brian and Toy Brian interact with each other, with Toy Brian often annoying the real Brian.
BRIAN the Robot hones his car insurance comparison skills on a motorway - Confused.com
Advert from July 2013.
BRIAN the Robot meets a 'Confused.com' night owl - Confused.com
Advert from March 2014.
BRIAN the Robot is giving away £1 million in the Confused.com £Million Mega Draw
Advert for the Confused.com £Million Mega Draw in June 2014.
In December 2014, when trying to tell the owners of a car scrapyard about Confused.com, Brian was caught by a magnet and the owners decided to scrap him. Meanwhile, at Confused.com HQ, the Herberts, were alerted to the problem. They then embarked on a mission to save Brian. The Herberts stopped Brian from being crushed to death in January 2015 and rescued him from the scrapyard. They then successfully repaired Brian in his garage in March 2015. From that point on, the Herberts became Brian's friends. In April 2015, the Herberts interacted with Toy Brian, pulling him back and letting him go off a table. In August 2015, Brian and the Herberts danced to "Jump On It" by the Sugarhill Gang while they were supposed to be working on an assembly line of Toy Brians. Brian and the Herberts were animated in CGI in this advert to allow them to dance.
Confused.com's BRIAN the Robot gets captured - HelpBRIAN
Brian's capture in December 2014 and the debut of the Herberts.
Is Confused.com’s BRIAN the Robot destined for the crusher? MeetTheHerberts
The Herberts saved Brian in January 2015.
Confused.com's BRIAN the Robot is rebooted and ready to rock
The Herberts repaired Brian in March 2015.
BRIAN the Robot & the Herberts dance to JumpOnIt - Confused.com
Brian and the Herberts dance to "Jump On It" by the Sugarhill Gang. (Note that they are all in CGI instead of live-action in this ad)